We've heard it countless times before: it's not what you know, it's who you know.
Networking is central to building the number of people 'you know', which could eventually lead to benefical business relationships in the future.
These networking tips will have you networking like a pro in no time:
1. Bring business cards but don't just collect cards
Remembering the names of everyone you meet can be difficult so be prepared and bring cards ready to exchange. But don't get caught up in simply collecting cards for the sake of it as networking is about quality not quantity.
2. Smile
Others will warm to you and be more welcoming if you greet them with a genuine smile.
3. Have your introduction ready
Once you have introduced yourself talk about your business: no one knows it like you. A little preparation will help with the nerves. Try to get the gist of what your business does down to a sentence or two and go from there.
4. Give before you receive
To form strong business relatinships, don't ask for favours too soon. Show your new connections how they can benefit from the relationship before asking for anything.
5. Find common ground
Building strong relationships is about bonding over shared interests. Business partnerships and deals are often made on the golf course.
6. Make notes after the event on the back of the business cards
Making notes will can help remind who the owner of the card is and what they're about. This can be especially important on the nights where you meet lots of people.
7. Follow-up
And follow-up again. The following day be sure to send a friendly email to all the contacts you made and let them know you enjoyed meeting them and would like to stay in touch. This may lead to new business opportunities.
8. Have fun
Enjoy some drinks and canapés and celebrate the festivities. You've earned it!